How to Be a Better Blogger in 2017

As the awkward, yet reassuring, transition into a new year and back to normality continues, I’ve been thinking long and hard about my blog, content and where I want my life online to go from here. And in 2017 I really want to up my blogging game. The good news is, I think I know how to do it. So I made a list of things that I hope will make me a better blogger in 2017.

Break Your Mould

If you are known for one thing in particular but are feeling like you want a break in the routine, start mixing in new things!

I’ve been blogging for more than 6 years now and during that time I’ve changed a lot as a person but this hasn’t really reflected in my blog. This blog started out as a nail art blog and at its heart it always will be, but I’m not going to be scared of branching out and posting about new things. I’ve already started with some varied and occasional Instagram posts and so far it’s been a lot of fun!

Be Brave

With more creators than ever sharing their work online, it’s hard work to break through the noise of it all but one way to do it is to create something new and never seen before. My advice to me is to take some risks. Shake things up and make sure everyone knows it was you that did it first. 2016 taught me that there’s no room for modesty in this line of work. Not everyone can be a trailblazer but if you have a shot at it, you should give it your all.

Stop Comparing Yourself to Others

It’s easy to look at the curated online presence of other creators in your field and wonder why you’re not getting the same opportunities, or your Instagram followers aren’t growing as quickly etc. Everyone works at a different pace and audiences are spoiled for choice these days which makes growing your audience harder than ever.

Instead of trying to play catch up, focus on the audience you do have, what you can do and what sets you apart from everyone else. Build on that to make your content unique and the best it can possibly be.

Befriend other Bloggers

My family and friends are very supportive of my blog and love to hear about ‘what’s going on with me’ but there are some things I can only talk about with my blogger friends.

When it comes to seeking out advice and talking through blog and content ideas, it’s good to get input from various perspectives, but there’s nothing as precious as speaking with people who can draw on experiences and situations similar to your own. So join some Facebook groups and Twitter chats, make more blogger friends, and feel the support rolling in.

Focus on SEO

What sets blog posts apart from social media posts is the advantage of the content being somewhat more discoverable… if you optimise it properly for search engines. I get a lot of traffic to my Tutorials and DIY posts from search engines because people are searching for solutions to these problems. Occasionally, I go back to the post and make sure all the meta information is up-to-date which keeps the search traffic rolling in.

So if you can teach someone something, make sure they know where to find you! Do some keyword research (what are people searching for in your niche), use relevant blog post titles and alt tag all of your images… the list goes on.

Remember: Done is Better Than Perfect

As a ~perfectionist~ I sometimes procrastinate on bringing my ideas to life for fear that they won’t turn out exactly as I envision them. It’s still a work in progress but I’m getting better at clearing that first hurdle faster and just doing something. If you find yourself in the same situation, try to remember this phrase and even get your own print if you want a visual reminder!

Case in point: it took me two weeks to write, edit, write, and edit this blog post some more. It’s not as perfect as I would like, but it never will be. I’ve done it!

Share this
  • I LOVE your desktop (huge AC nerd here haha) and am totally with you on your blog goals. I have done the same thing; I’m still really a nail blogger but my blog is now just a bit of everything. It’s what you enjoy and what you want to talk about that will draw people in and we’ll still get to see your amazing nail designs so it doesn’t need to be the only thing you post 🙂

    • Thamk you for the encouraging words. Good to hear you’re already enjoying the variation. I’m thinking as long as I keep things 50% nail related most people will still be happy (and it’ll be more like 75% anyway!)

  • I’m totally with you Sam! I haven’t blogged in nearly two months and I’ve been trying to evaluate what it is I want my blog to be this year so this post couldn’t have come at a better time. I especially get the one about blogger friends.

    • It’s so hard to get back in the swing of things after even the smallest break in a blogging routine. I hope you get the ball rolling again the way you want to 🙂
      I’m always on the other end of an email / tweet!

  • This was a wonderful read!

  • Thank you for the tips! I really need to focus on SEO!

    Laila from Townhouse Palette

  • I think your advices will be great not only for experienced bloggers but also for begginers 🙂
    I recently started my own nail blog I invite and encourage you to observe and comment 🙂

  • Really good post! I’d love to see some “how to SEO tips for bloggers” if you are looking for content ideas. 🙂

    • I’ll try but I’m no expert. I’m sure I could cover the basics!

  • I always feel like I need to talk more blog stuff with other bloggers. Not just talk about polishes and collection and what not. But the behind the scenes stuff about blogging. I still feel very new and I am trying to make changes for the better this year, too. So…hey girl! Let’s talk blog stuff. Lol!

    • Let’s! You have me on Facebook, just message me whenever!

  • thank you for this post, I think the same, done is better than perfect. Recently I renewed my blog header, I was thinking about it for months then I say: I have to do it now or it will take for ever. I did it in an afternoon!

    • You’re very welcome, I hope it’s useful.
      Exactly! Sometimes you just have to think, ‘What’s the worst that could happen?’ and take the jump! These things are rarely as big of a deal as we make them in our heads!

      I love the illustrations in your new blog header 🙂

  • This is exactly what I needed to read today! I am in the midst of reevaluating and figuring out what changes I can make so I can still stay committed to my blog. I haven’t been feeling very brave, and really need to work on that, haha! Thanks for this post!

  • I just created my blog (self hosted WordPress) yesterday, since I had completed my lightbox the night before (yay) but I feel like I’m drowning just with customizing my template! I’ve read and watched countless things talking about the subject, but widgets and plug-ins? I feel like I’m in over my head… any suggestions?