As the awkward, yet reassuring, transition into a new year and back to normality continues, I’ve been thinking long and hard about my blog, content and where I want my life online to go from here. And in 2017 I really want to up my blogging game. The good news is, I think I know how to do it. So I made a list of things that I hope will make me a better blogger in 2017.
Break Your Mould
If you are known for one thing in particular but are feeling like you want a break in the routine, start mixing in new things!
I’ve been blogging for more than 6 years now and during that time I’ve changed a lot as a person but this hasn’t really reflected in my blog. This blog started out as a nail art blog and at its heart it always will be, but I’m not going to be scared of branching out and posting about new things. I’ve already started with some varied and occasional Instagram posts and so far it’s been a lot of fun!
With more creators than ever sharing their work online, it’s hard work to break through the noise of it all but one way to do it is to create something new and never seen before. My advice to me is to take some risks. Shake things up and make sure everyone knows it was you that did it first. 2016 taught me that there’s no room for modesty in this line of work. Not everyone can be a trailblazer but if you have a shot at it, you should give it your all.
Stop Comparing Yourself to Others
It’s easy to look at the curated online presence of other creators in your field and wonder why you’re not getting the same opportunities, or your Instagram followers aren’t growing as quickly etc. Everyone works at a different pace and audiences are spoiled for choice these days which makes growing your audience harder than ever.
Instead of trying to play catch up, focus on the audience you do have, what you can do and what sets you apart from everyone else. Build on that to make your content unique and the best it can possibly be.
Befriend other Bloggers
My family and friends are very supportive of my blog and love to hear about ‘what’s going on with me’ but there are some things I can only talk about with my blogger friends.
When it comes to seeking out advice and talking through blog and content ideas, it’s good to get input from various perspectives, but there’s nothing as precious as speaking with people who can draw on experiences and situations similar to your own. So join some Facebook groups and Twitter chats, make more blogger friends, and feel the support rolling in.
Focus on SEO
What sets blog posts apart from social media posts is the advantage of the content being somewhat more discoverable… if you optimise it properly for search engines. I get a lot of traffic to my Tutorials and DIY posts from search engines because people are searching for solutions to these problems. Occasionally, I go back to the post and make sure all the meta information is up-to-date which keeps the search traffic rolling in.
So if you can teach someone something, make sure they know where to find you! Do some keyword research (what are people searching for in your niche), use relevant blog post titles and alt tag all of your images… the list goes on.
Remember: Done is Better Than Perfect
As a ~perfectionist~ I sometimes procrastinate on bringing my ideas to life for fear that they won’t turn out exactly as I envision them. It’s still a work in progress but I’m getting better at clearing that first hurdle faster and just doing something. If you find yourself in the same situation, try to remember this phrase and even get your own print if you want a visual reminder!
Case in point: it took me two weeks to write, edit, write, and edit this blog post some more. It’s not as perfect as I would like, but it never will be. I’ve done it!